Increase your Reach

When running a media campaign, whether that be Pay per Click (PPC), Search Engine Optimisation (SEO) or any other form of advertising it is important to identify your reach.

Commonly businesses and advertisers aonly target conventional Pay per Click text ads. However, search engines like Google, Yahoo and MSN offer much much more.

While conventional Pay per Click (PPC) is one of the most effective forms of advertising, it is important not to limit your advertising to text ads. Pay per Click (PPC) advertising enables you to use a range of advertising formats to increase your reach. These formats include, image, animated and video ads which can increase your brand exposure for a nominal fee. Conventional display advertising is charged on a CPM basis, with the likes of Google, Yahoo and MSN this is no longer so. With contextual advertising you pay on a per click basis, minimising cost and increasing the efficiency of your display advertising campaign.

How it works

Search engines have sophisticated technologies which enables them to locate web pages whose content is a precise match for your keywords and message. Users reading these pages have already demonstrated a clear interest in what you have to offer.

If a user clicks on your ad the likeliness of them converting is much higher as them have been pre-qualified and targeted by your Pay per Click (PPC) advertising campaign.

High quality web publishers

Across the major engines there are thousands of desirable sites that you can advertise on. These sites include, The Times, ASK, AOL and the The Economist.

For more information on the content network or any other service contact us on info@c23media.com.

Image ads

Image ads are graphical ads that can appear on select content sites within the content networks. Image ads combine powerful graphics and sophisticated technologies owned by the search engines to deliver an effective display advertising campaign. Unlike traditional online graphical ads (such as banners), image ads can be matched to the content of a desired page. This targeting makes image ads more attractive and relevant to those browsing the site, and provide you with another effective way to increase your business exposure and reach new prospects.

At C23Media, not only do we target Image ads via the search engines we also use a range of display advertising partners to increase your reach in an attempt to ensure your ads are visible at every step of a users cycle. for more infomation on display advertising please see our media planning and buying page or email us on info@c23media.com.

Video ads

In the ever changing and developing world of online advertising here at C23Media we strive to offer our clients the latest technologies and services.

Video ads are now being offered via Pay per Click (PPC) platforms. These Click to play ads combine the power of sound and motion with placement targeting to provide users with a relevant and engaging advertising experience.

Image ads are the latest offering from the search engines and will be displayed on the content networks along with text ads, image ads and flash ads formats.

For more information please contact us via our contact form or email is on info@c23media.com.