Mobile Marketing

There are over 400 million mobile internet users worldwide making mobile advertising an essential advertising platform in an ever increasingly competitive advertising arena.

With Mobile Sponsored Search, C23Media takes search marketing mobile. Mobile users are increasingly searching the web with their phones. C23Media and our mobile partners help you connect with those customers at the right time, in the right place, with the right offer.

Even if your website is not mobile search compatible C23Media and our partners can help you build a fully compatible landing page to service both yours and your clients needs. Providing users a fully integrated search and mobile environment.

How mobile marketing works

You create an ad to appear exclusively in mobile search results:

- You choose keywords related to the products or services your business sells.

- You write a text ad to promote your business in search results.

- You decide the maximum amount you want to pay each time your ad is clicked.

Interested customers use their mobile devices to search for what you sell:

- When a searcher types one of your keywords into a search bar of one of our partner operator portals, your ad appears.

- Your maximum cost-per-click, or bid, determines where your ad is displayed in the search results.

When customers click your ad, they go to your mobile webpage:

- Even if you don't have a mobile website, C23Media and our partners can help you create a mobile landing page.

- You pay only when your ad is clicked in search results and not every time it's displayed.

Why use mobile search?

Mobile users are growing in number-and they're searching for your business and products via their hand held devices.

Search is even more effective on mobile because mobile users search for things when and where they need it most. Because mobile users search when they need information instantly i.e. when they're looking for train times, TV listings, sales or last minute offers, they need a quick mobile experience that takes them straight to the info they desire.

Advertising on mobile is a great way to complement your marketing mix and to give users immediate access to your brand offering.

Mobile Sponsored Search makes it easier to build ads for the mobile screen. The average web search ad will not work on a mobile device as the screen is much small. We will design your mobile ads so that they fit the mobile screen.

We will have a completely different strategy to your conventional search campaign setting individual bids and building specific campaigns just for targeting mobile users.

Even if your business does not have a mobile web site, we can create a mobile landing page for you, all we require is a telephone number to appear to users visiting your landing page.

Mobile ads give you an opportunity to build a one-to-one relationship with the consumer because mobile phones are personal devices.