PPC Optimisation
What is PPC Optimisation? Pay per Click Optimisation is a process that ensures you are getting the most from your Pay per Click (PPC) campaign. We review your account in conjunction with your website and business objectives. The PPC Optimisation process aims to reduce cost-per-click and increase the quality of visitors to your site. Then based on performance and external factors i.e. the aggressiveness of the market and your competitors we will optimise keywords, adgroups and campaigns to meet you Cost per Application (CPA), ROI or other Key Performance Indicators (KPI’s).
PPC Optimisation Aims
Pay per Click Optimisation aims to ensure that your Pay per Click Campaign is performing at its optimal whilst remaining within your budget constraints. Our aim is to make your budget work harder for you to ensure you get the results you desire.
Clients who want to take-up PPC Management and currently have a PPC Campaign in place undertaking PPC Optimisation is a prerequisite. We will review all aspects of the campaign from campaign settings to keywords and ads ensuring the account meets the C23Media campaign requirement.
PPC Optimisation and campaign requirements consist of the following:
- Campaign Structure
- Keywords Used
- Ad Text
- Landing Pages
- Bidding Strategy
- Account Settings
PPC Optimisation
PPC Optimisation is a great choice for any business that manages PPC In-house. It ensures that your campaign is well setup and there is no obvious wastage. For example if your business can only deliver around North-London we ensure you’re geographic targeting is correctly setup so that you are not reaching people outside London or better yet we are only targeting a pre-agreed radius surrounding North-London . Our PPC Optimisation service alone can save you hundreds or even thousands of pounds every month and we are confident that you will see the benefits within a matter of days.