Reaching your Target Market

When running a Pay per Click (PPC) advertising campaign it is essential to ensure you are targeting the right audience. Keywords and creatives are key to your Pay per Click (PPC) results. Here at C23Media we feel a good keyword strategy will unlock the most transactions.

Your keyword list should describe your site and products accurately, it is important to ensure the keywords you are targeting via the PPC campaign are on your website.

C23Media will focus on your core business, ensuring we cover all products, technologies, brand names, taglines, industry jargon and word searches for on your site. C23Media are also a firm believer in covering all singular and plurals, synonyms for each word or phrase and misspells as we have found across a number of our clients that e are able to deliver targeted traffic and conversion at a lower cost when covering these terms.

Refine your campaign strategy

Once we have established your keyword list we will group them into thematic categories so that we can assign targeted ad copy (creatives).

Your creative should reflect the keywords within that group as relevancy is a key factor to PPC. A user is more likely to click on a creative with their search query imbedded within it.

The creative is also an opportunity to filter and refine potential visitors to your site. Although restricted on the length of the message it important to attempt to include some of the following: a call to action i.e apply online, price, unique selling point (USP) and brand name.

Here at C23Media we follow these simple rules to deliver an effective PPC Campaign.