PPC Training
C23Media’s PPC Training course covers many of the aspects involved in creating, launching and optimising a Pay per Click (PPC) campaign on Google Adwords, Yahoo! Search Marketing, Microsoft AdCenter and many others. The course is taught on a one-to-one basis and can take place at your place of work. You will be taught by one of our leading PPC expert who will present you with the most up to date Pay per Click and Digital Media knowledge teaching you how to implement what you have learnt across the top search engines.
PPC Training Course
The PPC training course is aimed at people who want to create and manage a PPC campaign for themselves or their organisation. We will give you an introduction to the internet and search engines as well as an understanding into search behaviour. However, the principle aim of the PPC Training course is to create your first pay per click campaign and to begin enjoying the world of PPC Marketing.
PPC Training Prerequisites
Although the course has a broad outline, it will be tailored to your understanding and requirements.
PPC Training Course Outline
Introduction to Search (PPC)
- How search engines work
- How people use search engines
- Advantages of Pay Per Click
- PPC terminology
Creating Your Campaign
- Deciding on the campaign objectives
- How to conduct keyword research
- Structuring your keyword list
- Analysing your landing pages
- Creating your first campaign
- Creating ad groups
- Ad copy best practice and development
PPC Optimisation
- Benefit of monitoring results
- The Search Engine campaign interface
- Creating reports
- Optimising Your Bids
- PPC Ad position
Benefits of PPC Training with C23Media
There are several of Pay per Click training courses out there, however these take place in a “school-like” environment, where the attention of the instructor is divided across multiple students. Often these types of courses are good for networking but not necessary a good information source. C23Media's PPC Training course is unique and essnetial to any Digital Marketing Specialist. C23Media instructors specialise in providing onsite training on a one-to-one basis. This allows you or the student to work in a familiar environment and with their own computer but also to have the full and undivided attention of an instructor. The aim of the PPC Training course is not just to teach you about Pay per Click but also to give you the practical experience which can be applied again and again for future campaigns.
PPC Training Schedule
PPC training is a one day onsite course and your instructor will schedule the PPC Training around your needs, focusing on areas you require. By the end of the course you should have a live campaign and the knowledge to build, maintain and optimise it from start to finish.
PPC Training Benefits
Pay per Click (PPC) advertising campaigns can and should be one of the most effective forms of online marketing. However, without careful design and management, PPC campaigns can also easily waste money and run away with high unexpected bid costs. This has in the past been the case for many businesses that have attempted to run a PPC campaign without PPC Training. C23Media's PPC training course will help you understand exactly how to avoid those pitfalls and deliver a highly effective online campaign delivering impressive results at minimum cost. Your business can't afford not to sign up to our PPC Training course, so why not contact us today! We are here to give your business the PPC Training it deserves.
PPC Training Costs
The course costs £800 and will leave you with a live Google Adwords, Yahoo! Search Marketing or Microsoft AdCenter campaign and the knowledge of how to get the most from Pay per Click. In addition we will provide you with 30 days of complimentary support.
Booking your PPC Training
If you would like to find out more about the PPC training course or check availability please contact info@c23media.com.