Search Marketing
Search Engine Marketing (SEM)
C23Media are a leading provider of Search Engine Marketing solutions, providing strategies designed to achieve the highest level of ROI.
Our strengths include global reach, experienced management and long term client relationships with some of the most exciting brand in the world.
We utilize best in breed technology solutions tailored to fit individual client needs, guaranteeing the most efficient Online Marketing programs.
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the process of improving the volume and quality of traffic to a website from Search Engines like Google, Yahoo (formally know as Overture) MSN and other search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site.
An effective SEO campaign can have a magical impact on your business. SEO is the art of improving your website so that it gets listed at the top of results in a Search Engine.
Search Engine are the biggest source of free traffic. Once your website is listed at the top of the Natural Listings the number of Qualified Visitors to your website should increase drastically.
It is essential that a strategic plan is put in place and you focus on terms that are like to yield high returns.
Search Engine Optimisation (SEO) should focus on return on investment (ROI), driving relevant traffic and generating sales/transactions.
Pay per Click (PPC)
Pay per Click (PPC) is the single most effective direct response solution, enabling marketers to bid for keywords based on a per-click system. We deliver on local search, contextual advertising, industry specific and internet yellow pages.
Via search engines you have the ability to place your ads in the sponsored link section. Your ads are triggered by the search queries a user inputs into the engine (provided you are bidding on related key phrase).
Pay per Click (PPC) advertising can give you a huge increases in sales and also good Returns on Advertising Investment (ROAI) because your ad goes directly to the need based audiences who are actively searching for your product/service.
When a customer clicks on your ad, the advertising company deducts a payment from your Pay per Click (PPC) account. You pay only when someone clicks your ad.