Search Engine Optimisation Compatibility

How compatible are you?

Search engines use specialised software, called spiders or crawlers, which do nothing but trawl the web from hyperlink to hyperlink and index information. If these crawlers are unable to index the information available on your web site (for instance information within frames), it will not rank on the search engine.

Crawlers and humans behave differently. A user will find it easy to make multiple selections through a drop down; whereas a crawler will most likely stumble at this decision point. Most companies build their web sites with users in mind, but unfriendly to search engines. As a result, these sites are not indexed on search engines, do not rank on important keywords, and lose out on potential customers.

C23Media conduct a search engine compatibility study analyses on your site design, structure, navigation, and other elements such as robots.txt to identify search engine bottlenecks and pain points. Based on this analysis, we make comprehensive recommendations to improve search engine compatibility of your site, while ensuring that user experience is not affected.

We have found these recommendations considerably increase your website search engine saturation and eventually your search engine positions.