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Search Engine Optimisation

Content

The most valuable element on your web site for a search engine is the textual content. Search engines can analyse text, unlike images, spot patterns in them and use techniques to match text to relevant user queries. Content should, therefore, be a core element of your search engine optimisation strategy. Does your content reflect the keywords that are important to your business? Is the content unique? Are the keywords positioned in prominent places in your content? These decisions can influence to a great degree your search engine performance.

C23Media has a team of top content writers who can write compelling copy that is relevant both to users and search engines. The writers work closely with our SEO professionals to ensure that the copy on each of your pages is of optimal length and includes keywords in prominent positions and is intelligently integrated into the text.

We use the classic inverted pyramid style to ensure that your important keywords are included as early as possible and are part of page headings, sub-heads and bulleted list. We also look at key factors like proximity and density of keywords. Most importantly, we make sure your copy is unique, and compels your users to take the desired action.

Not only will the content draw you more visitors from search engines, but also increase the likelihood that they will convert to customers.

Website Optimiser

Using Google's Website Optimisation tool (WebOptimiser) not only do we consider how search engine friendy your content is we also consider the user path to ensure your objectives are met.

Website Optimiser (WebOptimiser), Google’s free website testing and optimisation tool, allows you to increase the value of your existing websites and traffic without spending a single penny. Using Website Optimiser (WebOptimiser) to test and optimise site content and design, you can quickly and easily increase conversions, revenue and ROI, whether you’re new to marketing or a pro. To find out more about WebOptimiser contact us today!