Search Engine Optimisation

Keyword Analysis

Internet users find information through search engines by using keywords or phrases. Search engines use sophisticated algorithms to find Web pages that contain information related to the search made by the user. Keywords or phrases are, therefore, the fundamental building blocks of all search activity. Identifying the right keywords is critical to the success of a search engine optimisation campaign.

Here at C23Media our unique methodology is an extensive one and includes a study of your business and marketing objectives, an in-depth analysis of the keyword marketplace and an analysis of historical search data. C23Media also has proprietary keyword tools that will extract the most effective keywords from our analysis.

We use a mix of niche keywords (those with high conversion rates) and generic keywords (high traffic potential) to drive large volumes of traffic to your web site and also increase ROI. Our expert team study competitor web sites to identify keywords and phrases you should be targeting.

The study includes analysis of: site structure, on page factors and optimisation, usage of keywords and key phrases, link popularity and saturation.