Search Engine Optimisation

Link Popularity

In the early days of the Web, search engines only considered on page factors such as keyword density, meta tags, etc to rank Web pages. This was an easy system to spam because unscrupulous webmasters stuffed unnecessary, yet popular, keywords on their pages, resulting in bad search experience.

Search engines of today use a variety of off-page factors to evaluate and rank web pages. A singularly important factor is link popularity (or the quality and number of inbound links of a web site).

Link popularity is wisdom of the crowds in action. Each inbound link to your site is considered a vote in your favour. But that is not all, the quality and relevance of the inbound link also highly important. So, one link from a popular industry destination may have more weight than 100 from link farms. Good link building campaigns can dramatically increase your visitor counts as well as search engine rankings.

The C23Media link building service establishes high-quality inbound links for your website. Our process is robust and effective. We first analyse your business, products and customers and then study a large number of Web sites before we identify a list of sites that can link to your site.