What is Pay per Click?

Pay per Click is the marketing tool of choice for businesses who want quick coverage on search engines. You identify terms or keywords that you want to be visible under and essentially you pay a small amount to be visible when these terms are searched on via search engines like Google, Yahoo, MSN, Ask and many more. When a user searches for a term you are bidding on your ad is triggered and your ad appears. You don’t pay to show an ad, you only pay when someone clicks on it. Pay per Click is know within the industry as sponsored search.

Essential Pay per Click Ingredients

There are 3 key ingredients of a Pay per Click campaign these are keywords, ad text and bids. As part of the Pay per Click development process we work closely with you to determine the best mix for your business and objective.

Keywords: What search terms will trigger your ads? Our experience in keyword research means that we will develop a comprehensive list that will attract high quality visitors who are likely to become customers.

Ad Text: When a specified keyword is searched your ad appears. This is often in the form of text but it can also be in the form of images, mobile text ads and video ads. The amount of text that can be used within a text ad is restricted however our expertise ensures ads are distinctive, attractive and pre-qualifies visitors before they click.

Bids: What is the right amount to bid? Our aim in managing Pay per Click is to reduce the cost per click to a minimum by improving the relevancy of our keywords and ads this will have a positive effect on the amount we pay. However, continual bid optimisation is essential to ensure you never pay too much for a keyword or phrase. Our bid optimisation process will not compromising on the quality of visitors to your site.

Pay per Click Platforms

Google, Yahoo and Microsoft all provide pay per click services as well as a number of other smaller search engines. Google is the most popular search engine in the UK with approximately 86% market share, Yahoo and MSN each have 8% and 6% respectively. In today’s media landscape we believe that integrating your coverage across these engines is becoming more and more essential as cross search engine browsing is becoming more apparent. However, we do not take a one size fits all approach and will work with you to identify the best search engines to advertise on for your brand, product or service.

With C23Media you can have a Pay per Click campaign running within hours. If targeting and engaging the right kind of customer at exactly the right time interests you then please contact us via our contact form or email us on info@c23media.com to find out how we can help.